What started as an ardent effort twenty years ago to take the road less travelled has today blossomed into a service that turns the frown upside down on the faces of childless couples yearning for progeny. Dr Padmaja Divakar's efforts, sacrifices and hard work complemented by her husband Mr Divakar Reddy's dedication and managerial prowess created Dr Padmaja Fertility Centre. The Clinic today boasts over deliveries of babies through assisted reproductive technology including IVF, ICSI, IUI, surrogacy and a host of other services offered by their clinic at Habsiguda, Hyderabad.

Born in an agricultural family based in Khammam District, Dr Padmaja's road to success was tough and tortuous. Her first leap of faith was to defy all odds and study a subject as onerous and gruelling as medicine in the early 1990s. The second bold decision of hers was to plunge into fertility treatment in the late 2000s when the field was relatively unexplored.

Thanks to her persistence and dedication, the clinic took off in fertility treatment and captured a dominant part of the market with clients thronging to the clinic daily to find solutions to what is an increasingly common and unfortunate malady of childlessness due to biological and other reasons. By the way, Dr Padmaja and her co-pilot in the journey Mr Divakar choose not to refer to those facing fertility issues as patients!

In the year, the much sought-after doctor restrained herself from the attractions of the city and started Navya Nursing Home, a reasonably large hospital in Bhongir, Yadadri-Bhuvanagiri District (erstwhile Nalgonda) to serve the poor and the marginalised. Mr Divakar Reddy's connection and recognition in the community there provided the necessary boost to the idea. The hospital in Bhongir still stands tall today, providing service to innumerable patients every month. The place has become a landmark of sorts with "Padmaja Hospital" becoming a common reference among the locals.

The widespread appeal and popular demand from childless couples in the city led Dr Padmaja and her husband to establish Dr Padmaja Fertility Centre at Street No. 7, Habsiguda, Hyderabad which attracts patients from across the country today. The clinic boasts a wide array of treatments in the field of fertility including diagnostic, medical/hormonal, surgical, maternity, in-house pathological and hormonal labs along with an IVF theatre, embryology lab, andrology lab with top-notch equipment.

The Centre enjoys a dedicated and diligent personnel comprising five senior embryologists, twelve senior gynaecologists, patient counsellors, front office personnel and a whole host of pious and passionate staff members who strongly subscribe to the service-first approach of the professional supercouple that Dr Padmaja and Mr Divakar are. It is perhaps owing to this passion and sincerity that people from across the globe are finding their way to Dr Padmaja Fertility Centre as a one-stop shop for all their fertility worries.

Never one for complacency, Dr Padmaja chooses to remain a student for life, staying true to the word "practice". The busy professional somehow finds it in her schedule to constantly update herself on the latest developments in the field in a constant effort to stay ten steps ahead. The couple attend numerous national and international conferences conducted by the Indian Society of Assisted Reproduction (ISAR), Fertility Society of India (FSI), Asian Pacific Initiative in Reproduction (ASPIRE), European Society of Human Reproduction (ESHRE), American Society of Reproductive Medicine (ASRM) and the like. Dr Padmaja is a senior and permanent member in such organisations while acting as a faculty in most of them.

The Clinic's splendid results speak for themselves. The sheer volume, breadth and quality of the work done by Dr Padmaja is breathtaking. The clinic delivers success rate of 75% and often above 80% in a market that treats even a 25% success rate as highly commendable. Moreover, almost all of such successful cases in Dr Padmaja Fertility Centre are first-time attempts which is undeniably an irresistible icing on the proverbial cake! A stroll through their Googlereviews laneshows innumerable couples who were previously distressed with multiple IVF cycle failures finding solace and joy in Dr Padmaja Divakar's Centre in Habsiguda. The patients cannot possibly overstate their happiness in saving time, money, age and mental stress, all thanks to the Clinic's first attempt success.

When enquired, the people's doctor says that the secret behind the Clinic's impressive successes lies in tailor-making and intelligently customising the treatment for every patient, instead of shoehorning the patients into routine treatments which has sadly become the norm in today's rather avaricious market.The Clinic religiously focuses on individual attention, sincere execution and strict adherence to the fundamentals while treating childless couples. Dr Padmaja's persistent emphasis on cooperation between the different departments and staff in her clinic certainly cannot be overstated.

Dr Padmaja Divakar prides herself in providing in-house maternity services to patients to ensure a smooth ante-natal journey with focused medical care and assured health of the baby. In his usual cheerful and jocular demeanour, Mr Divakar emphasises that the Clinic boasts a remarkable percentage of "Take Home Babies". He states that the Clinic distinguishes itself by ensuring that the clients are fully informed of the costs and expenses involved at the beginning of the treatment. He sternlydisapprovesof the usual hidden costs and expensive surprises that other Clinics throw at the patients. The couple is also well-known for being considerate andensuring that no one who knocks on their doors is turned away for being from a humble background.

It is no surprise that the hardworking couple enjoys an equally illustrious family with two sons and the respective daughters-in-law. Dr Padmaja Divakar's elder son Mr Pratheek Reddy is a lawyer practicing before the High Court of Telangana. He is well-known and accomplished in his own right, handling some of the biggest legal matters in the city while making strides in his field of work. Her younger son Mr Shashank Reddy is a radiologist passionate about the study and service of medicine. The couple's daughters-in-law too are doctors who are gearing up to make their names shine in the medical field.

As stated, what started as Dr Padmaja and Mr Divakar's dream in 1996 has today flowered into an astounding service that is tirelessly working to restore the smiles of childless couples and to ensure that no one is denied the pleasure of havinghis/heroffspring. Infertility is an indefatigably growing misfortune in today's world and the affected couples are desperate in their search for solace. Dr Padmaja Fertility Clinic in Habsiguda stands as a beacon of hope and comfort for such couples, providing breathtaking results to its patients every day.

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